Linda manages half the accounts of the business and is also Campaign Manager for the Geared for Giving Campaign, which over the last 5 years has made Workplace Giving accessible to 3 million employees. She has done this by working tirelessly across multiple sectors to persuade employers to adopt the scheme. This includes major legal, retail and banking firms. Linda also has exceptional links with fashion retail, as well as being involved in lobbying, engaging with politicians and celebrities, and generally kicking down doors.
Lily Pad PR has always wanted to make sure that clients have access to skills which are complementary to PR, such as sales promotion. Linda is a past winner of a platinum award from the Institute of Sales Promotion ISP (PMA) on behalf of LG Electronics. She has run events for EMAP, sold advertising for Haymarket (vital when selling-in stories ). In Linda’s spare time she has recently been behind funding and running one of Hampshire’s finest art galleries.
In previous agencies Linda ran a department which specialised in ‘green’ companies including Natural Collection – voted The Observer Ethical Retailer of the year.
Linda has also worked extensively in the crafting market, can personally sew, and rag rug as well as bend politicians’ ears.
Rachel manages the consumer lifestyle side of the business which encompasses fashion, lifestyle, property, personal finance and interiors. Rachel has nearly 10 years experience working specifically with online start ups and established consumer websites.
Most recently Rachel arranged the UK press launch for Fabletics and a European press junket with Kate Hudson coordinating everything from the venue, camera crew, stylists and other suppliers to securing press attendance from Sky, ITN, Good Morning Britain, RTL, Pro7 TV and numerous national newspapers, magazines and websites from across Europe.
Rachel was also responsible for LoveKnitting’s recent knitwear designer competition which featured recently on Fashion One TV and in the fashion press and secured all elements of the campaign including partners and high profile judges. Rachel also led campaigns for crazes including Silly Bandz and the Scoubidou playground craze which ensured the founder exited the market as a millionaire.
Historic experience includes working with Funkypigeon.com to build the brand and audience before they sold out to WHSmith, from the brand’s initial launch as Remind4u with Carol Vorderman. Numerous charity and commercial partnerships were secured along the way including premiership football clubs for themed personalised cards and charity partnerships with numerous major charities, including a partnership which secured TV coverage on BBC Children in Need.