We launched activewear brand Fabletics in the UK in June 2014. The brand is co founded by Hollywood A-lister Kate Hudson, although she wasn’t available in person for our launch activity so we relied on the strength of our fashion press contacts, the quality and design of the clothing and Kate’s association with the brand to secure launch press. Our press day, which was attended by over 50 journalists, was followed up with a European press junket in London with Kate herself. In the first 3 months we delivered in excess of 50 media placements including Telegraph online, Good Morning Britain, Sunday Times Style, Women’s Running, Female First, Closer, Cosmopolitan, Time Out, You magazine, The Fix (TV), 5* Access (TV), Health & Fitness (2 page feature), Top Sante, Fashion One TV, ES magazine, Red magazine, Vogue online, Elle online, Handbag.com, Marieclaire.co.uk, Instyle.co.uk, InStyle magazine (full page), Healthy magazine (full page), Yahoo Lifestyle guest blog post and feature, Glamour online, FYI Daily show (4Music), Cosmopolitan online and many more.
Consumer, Fashion, Online, Start-ups