Linda has been working in the media industry for more than 30 years with a career that has spanned publishing, exhibitions, sales promotion and PR. This broad experience which includes: content creation and broadcast, computer gaming and education has helped start ups, as well as established global brands and the third sector, develop new routes to market and create integrated campaigns which deliver to the bottom line.
Linda helped LG to reposition the brand and to develop tailored channel strategies and in store promotions for TV and white goods. She launched The Geared for Giving Campaign to put the Cinderella of fundraising Payroll Giving firmly centre stage by recruiting the support of major business leaders. Most recently Linda has created a bespoke seminar and information programme for the council and NHS clients of the UK’s leading hybrid mail provider and Royal Mail.
Linda is a specialist in CSR and employee benefits and helps businesses to create community and outreach programmes which reflect the values of their company and brands. These programmes provide the halo effect to influence perception of the brand and sales, as well as help attract the very best employees. Most recently this has included work on children’s literacy projects, major environmental initiatives – from energy use reduction to tree planting - and producing white papers which could be shared by competitors as well as setting up employee groups to identify and address improvements across the business with transforming results.
Linda is a champion of Lily Pad’s ethos that the agency should be an extension of every client’s marketing department.
Rachel is co-founder of Lily Pad PR and has nearly 20 years of experience in agency PR, marketing and sales. Rachel has worked with numerous start-ups in the UK and overseas, as well as major digital businesses like TechStyle where she led the European PR strategy for Fabletics fitness wear and managed three other PR agencies in Spain, Germany and France. She launched the Fabletics brand in the UK with Kate Hudson, as well as the first pop up store at the POPFIT fitness studio in London Fields. She was also responsible for crisis PR management, providing round the clock support and media response.
Rachel has helped grow numerous other successful startups including MyBuilder, MyHammer, Voucher Codes, We Love Local and FunkyPigeon.com. Across health, wellbeing and fitness Rachel has worked on health campaigns across sight loss, pain and mental health, as well as CBD and medicinal cannabis, fitness and running brands and weight loss. Most recent brands include Tribe Sports, Fabletics, Rabble, Sativa Group Plc and CBD Virtue.
Rachel has worked alongside bricks and mortar retailers on campaigns including Stanfords, John Lewis, The Entertainer, Harrods and Fenwick.
Rachel previously worked for a media training company based at the BBC Training and Development Centre where she was responsible for all of the sales and marketing activity, targeting businesses from major international banks and financial institutions to utility companies, manufacturers and travel companies.