Fabletics - Lily Pad PR
We launched Fabletics in the UK - a fitness wear company co-founded by Hollywood A-lister Kate Hudson and online fashion unicorn TechStyle.
21949
portfolio_page-template-default,single,single-portfolio_page,postid-21949,ajax_fade,page_not_loaded,,select-theme-ver-1.8,wpb-js-composer js-comp-ver-4.3.5,vc_responsive

Fabletics

Fabletics

We launched Fabletics in the UK – a fitness wear company co-founded by Hollywood A-lister Kate Hudson and online fashion unicorn TechStyle.

We have since organised numerous press events, two European press junkets in London with Kate, as well as coordinated press around the launch of the first Fabletics pop up store in the UK at POPFIT in London Fields.

We were asked to oversee all European PR, including managing external PR agencies in Germany, France and Spain as well as leading the European PR strategy in conjunction with the internal team.

In addition to ongoing press activity, we also launched capsule collections with Demi Lovato and Louise Thompson and managed influencer activity.

TechStyle now has over 5 million members worldwide across its brands.