Anne Frank Trust UK - Lily Pad PR
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Anne Frank Trust UK

Anne Frank Trust UK

We worked with the Anne Frank Trust UK to raise awareness of its work in schools and prisons tackling prejudice and racial hatred.  We brought on board relevant celebrities, including Esther Rantzen, to back a ‘Generation Diary’ campaign, as well as delivering opportunities for major events at Birmingham Library and The Barbican.  Our work for Holocaust Memorial Day and the charity’s Impact Report resulted in numerous features in the national press.

The subsequent #notsilent campaign was designed to mark the 70 year anniversary since the death of Anne Frank and the liberation of Bergen-Belsen.  We launched the campaign in conjunction with Penguin Random House, the publishers of Anne Frank’s diary and called on celebrities and the public to record a 1 minute reading from the diary and post it to video sharing sites and social media.   We secured celebrities to back the campaign including Eddie Izzard, Roger McGough, Malorie Blackman, Cathy Cassidy, Ray Quinn, David Miliband, Michael Buerk, Simon Callow and Jing Lusi.  Coverage included Radio 5Live, Front Row BBC Radio 4, Telegraph online, Guardian online, Evening Standard online, Stylist, Huffington Post, SnapChat Sky News, Yahoo News Digest, MSN, Reuters, Jewish News, Jewish Chronicle, Guardian Teacher Network and international and regional press.